Gain Valuable Insights Into Visitor Behavior Without Data Overload
You shouldn't make alterations to your live website unless, of course, data-driven decisions demand it.
But what if you're not particularly data-savvy? What if you have an aversion to numbers? How will you gain insights into user behavior on your website? How can you discern what's effective and what's not?
The answer to understanding how visitors interact with your website lies in the power of heat mapping.
So, what are heatmaps? And what are the benefits of employing website heatmap tracking?
Heatmaps offer a visual representation of user interactions on your site — you can see an example in the image below.
These tools assist website owners, marketers, and designers in comprehending the elements that capture users' attention and the parts that go unnoticed. Moreover, they unveil where users stop scrolling and exit your site, and how user behavior differs depending on the device they're using.
How to Get Free Heatmap Tools for Your Website
1) Bing Webmaster Tools
Step 1: Register for Bing Webmaster Tools.
Step 2: Add your website(s).
Step 3: Access your dashboard.
Step 4: Click on Microsoft Clarity (bottom left).
Step 5: Integrate your website.
Step 6: Navigate to the Microsoft Clarity dashboard, where you'll gain access to heatmaps, visitor recordings, and invaluable data to enhance your website — all for free.
2) Hotjar
Much like Bing's Webmaster Tools, Hotjar comes highly recommended by High Flying Design.
When you opt for Hotjar's free plan, you'll be granted access to 35 daily sessions (with each session encompassing a visitor's complete journey across every page) and unlimited heatmaps. For larger enterprises, Hotjar offers a select range of premium plans.
Leveraging Website Heatmaps to Your Advantage
Once you've observed numerous users navigating your website through visual heatmaps, you'll be equipped to make informed modifications with the objective of enhancing the user experience and boosting conversion rates.
After implementing changes, it's vital to continue monitoring heatmaps to compare performance before and after alterations. Should the results of a modification fall short of expectations, consider reverting to the previous version or experimenting with a fresh approach.
Watch the video below to discover how founder of High Flying Design, Shannon discreetly use heatmaps to enhance the user experience on highflyingdesign.com.
More on High Flying Design
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