How to Bring Your Brick & Mortar Into the Digital World
Bringing your business online might seem like quite the challenge, especially when you consider the unique needs of your business size. Whether you're a budding entrepreneur or a seasoned business owner pondering the shift from a brick-and-mortar presence to the digital world, it can be a bit overwhelming. You might be wondering, "Where on earth do I even start to bring my business online?" If this sounds like you, worry not, because you've landed in just the right place. In this in-flight magazine, we're all set to unveil an innovative 'offline to online strategy' that's yours for the taking.
Digital Marketing
The journey to taking your business online kicks off with a robust digital marketing strategy. The beauty of this step lies in its adaptability, catering to a diverse range of budgets. Let's explore two tiers of engagement: a cost-free approach and another that requires a financial investment.
Free
Create a Google My Business Profile: Establish a digital presence on one of the most influential search engines globally.
Build a Social Media Presence (Max: 2 Platforms): Engage with your audience and foster relationships on platforms that align with your business.
Start Building an Email List (Ideally more than 1): Create a direct line of communication with your customers to keep them informed and engaged.
Collect Customer Testimonials Online: Encourage satisfied customers to leave reviews on platforms like Google Reviews or Trustpilot, enhancing your online credibility.
Investment Required
Launch a Website for Your Business: A professional website serves as your digital storefront, offering a central hub for your online presence.
Start Blogging (Website Required): Share valuable content with your audience to position yourself as an industry expert and attract organic traffic.
Try Paid Advertising (Ideally Google or Facebook Ads): Invest in paid advertising to reach a broader audience with targeted campaigns.
Host an Online Giveaway: Engage your audience by organizing contests and giveaways, fostering brand loyalty.
Systems & Processes
Efficiency is key when taking your business online. To streamline your transition, consider the following steps:
Upgrade to a Professional Email Address: Enhance your professional image with personalized email addresses, such as yourname@yoururl.com or enquiries@yoururl.com.
Invest in the Right Digital Tools: Identify and acquire essential digital tools that suit your business's unique needs.
Switch to an Online Booking System: Simplify appointment scheduling and reservations by integrating an online booking system.
Once you've launched your website, make the most of available email automations to streamline communication with your customers. Additionally, ensure you have a method to reach your email list effectively, whether integrated within your web platform or through a dedicated email service.
Bringing your business online doesn't have to be a daunting endeavor. With a well-defined 'offline to online strategy,' you can navigate the transition seamlessly. By following the steps outlined in this post, you can effectively 'get online' and elevate your business to new digital heights. Embrace the opportunities that the digital realm offers, and let us be your guide in this exciting journey of transformation.
