Email Marketing: Its Impact & Tips Building Your Own List
If the notion of sending emails feels outdated and ineffective, it's time to reconsider. Email marketing boasts an incredible ($42) for every $1 spent, translating to an astounding 4,200% ROI. This places it among the most potent and efficient options available for businesses. In this in-flight magazine article, we'll unravel the essentials to kickstart your journey with email marketing. Are you ready? Fantastic! Let's dive right in.
So, first things first, what actually is email marketing?
Email marketing is a form of digital marketing that involves sending emails to easily keep others informed. And by others, what’s really meant is people who are already interested in you, your business or services. People in an email list may have already worked with you or purchased from you so the connection is stronger than someone who may be following you on social media after you posted a relatable quote that resonated with them, for example.
Why do you need email marketing?
Imagine reaching large numbers of potential customers with a simple click. Sounds too good to be true, right? Well, that’s how simple and cost-efficient email marketing can be once you’ve started building your email list.
No matter what industry you are in, the return-on-investment from email marketing outweighs the initial investment. On average, customers who purchase goods through email marketing spend almost 130% more than clients who did not receive the email.
How can I start building an email list?
In reality, you can’t send email campaigns if you don’t have an email contacts list, or the right people to send your campaigns to.
Here are a few ways that you can get started building an email list:
Create a free guide/resource that is downloadable in exchange for an email address
Offer a discount in exchange for an email address
Whatever offer you decide to give your customers/clients, add a pop-up lightbox to your website to advertise both
Add an email marketing consent form to your existing contact forms and product purchase forms to start building a list of ‘leads’
Place a newsletter subscription form in the following locations on your website:
Your coming soon page if your website isn’t quite ready
Your blog posts
Your website footer
Your sidebar
Your shop/resources page
What types of emails should I send?
Some of the most common emails include monthly newsletters summarising blog content and seasonal sales, but what emails can you send when you don’t have any blogs to share or you don’t have anything on sale in your small or medium sized business? Below we’ve shared three essentials that can you can set up to send automatically to your email subscribers today.
1. Welcome emails
This is the perfect email to welcome new subscribers to your brand. It’s an opportunity to highlight all the aspects that make your brand unique, and tell your brand story to newcomers as you begin to build a genuine relationship with them. You could also offer ‘New subscriber’ discounts on their next purchase, or coupon codes as a reward for signing up in these welcome emails.
2. Thank you emails
Who doesn’t love a nice thank you? A thank you email, which goes out after a shopper completes their purchase, helps you foster brand loyalty by expressing gratitude to your customers for their business. Here you might like to offer your customer a discount on their next purchase.
3. Product Review emails
This is your chance to hear from your customers about their experience with your product. By using a time delay, you can let time pass after a customer places an order and then trigger the product review series to request product reviews from your customers.
While these emails are a great place to start, there are endless possibilities when it comes to curating relevant and timely experiences for your customers so don’t feel you have to stop there!
More on High Flying Design
In case you’d like to learn even more about email marketing, these are the Common Email Marketing Mistakes Holding You Back From Success
Another in-flight magazine you’ll enjoy: The benefits of female business networking
